Agent Provocateur recently announced the latest Miss AP.
After British actress Maggie Gyllenhaal starred in Lessons in Lingerie, Catherine Bailey, model and wife of legendary photographer David Bailey, is the latest Miss to join the likes of Daisy Lowes and Kate Moss as an Agent Provocateur girl. This year's campaign takes the format of a collectible four-part collection of "sexy adventurous books," with a new role and model for each.
On November 4th, the second episode, entitled 'Lady of the Manor' will be unveiled.
"Catherine Bailey has the most incredible presence," says co-founder of Agent Provocateur Serena Rees. "She has the ability to walk into a room and you know she's there without even looking. Then when you do look, you are mesmerised by her striking beauty, her strength, her femininity and her sexuality. She is a true AP woman."
What's Driving This Trend
- Collectible Campaigns
- Creating collectible campaigns that feature new models and roles for each installment presents a disruptive innovation opportunity in the advertising industry.
- Influencer Endorsement
- Using well-known figures in the industry, such as model Catherine Bailey, as brand ambassadors provides disruptive innovation opportunities in the fashion and lingerie industry.
- Interactive Storytelling
- Adopting a storytelling approach through the release of four-part collections of 'sexy adventurous books' presents disruptive innovation opportunities in the publishing and entertainment industries.
Who This Affects Most
- Advertising
- Implementing collectible campaigns that feature new models and roles for each installment can disrupt traditional advertising methods.
- Fashion
- Leveraging influencer endorsements from well-known models like Catherine Bailey can disrupt traditional marketing strategies in the fashion and lingerie industry.
- Publishing
- Embracing interactive storytelling through the release of four-part collections of 'sexy adventurous books' can disrupt traditional publishing approaches and engage readers in new ways.
