You'll never have to choose between comfy jeans or stretchy yoga pants again thanks to the Yoga Jeans from Second Clothing.
The casual pants have the stylish look of jeans, but have the stretchy elasticity of yoga apparel, so you can wear them in and out of the gym. They're perfect for lounging in on weekends, and can take you from home, to the gym, out shopping for groceries, and are even ideal for donning on your daily latte run.
"Made of top-quality denim containing 97% brushed cotton and 3% elastane, Second Yoga Jeans hug the curves of the body in any position," Second Clothing said. "They fit the ups and downs of a hectic day and metamorphose into laid-back fashion in the evening. For those who rack up air miles, Second Yoga Jeans are the ideal transatlantic travelling companion, because Second uses denim with 92% shape memory, while the industry standard is only 64%."
The pants come in skinny, boot cut and straight leg, and in either medium or low rise cuts.
As the popularity of yoga has increased, a range of niche apparel has accompanied the wide spread adoption of the sport. Vancouver-based Lulu Lemon was one of the first companies to specialize in yoga wear, but the trend has caught on rapidly with other businesses.
Check out the yoga-inspired Swamisz:
Key Themes Behind This Trend
- Yoga-inspired Apparel
- Opportunity to create new lines of apparel that combine comfort and style for yoga enthusiasts.
- Versatile Athleisure
- Opportunity to design clothing that can seamlessly transition from exercise to everyday wear.
- Innovative Fabric Technology
- Opportunity to develop materials that provide the stretch and comfort of yoga wear while maintaining the durability of denim.
Where This Applies
- Sportswear
- Opportunity for sportswear brands to tap into the growing demand for yoga-inspired clothing.
- Fashion Retail
- Opportunity for fashion retailers to incorporate athleisure and yoga-inspired designs into their collections.
- Textile Manufacturing
- Opportunity for textile manufacturers to create innovative fabrics that blend the characteristics of denim and yoga wear.
