After Armani unveiled its Samsung phone last month, singer Beyonce unveiled her Beyonce Special Edition B'Phone by Samsung in New York City today.
The B'Phone is a special edition Samsung UpStage phone and will be available in gold and burgundy. The Beyonce Upstage boasts a sexy start-up screen, exclusive photos and videos, and a song sung by Beyonce when she was just 10-years-old.
"Samsung is excited to support an iconic performer like Beyonce with this new and vibrant device," said Peter Skarzynski, Senior Vice President at Samsung Telecommunications America. "The B'Phone offers an attractive and glamorous update to our music-centric lineup, along with content you can't find anywhere else on a mobile phone."
The B'Phone will be available online and in Wal-mart stores November 4th for $99 with a service contract from Sprint.
What Makes This Trend Stand Out
- Special-edition Mobile Phones
- Disruptive innovation opportunity: Collaborating with celebrities to create limited edition mobile phones that offer exclusive content.
- Music-centric Mobile Devices
- Disruptive innovation opportunity: Developing mobile devices that cater specifically to music lovers, providing exclusive songs, videos, and features.
- Branded Collaboration
- Disruptive innovation opportunity: Partnering with renowned brands and artists to create co-branded products that appeal to a wider consumer base.
Sectors Adopting This
- Mobile Phone Manufacturing
- Disruptive innovation opportunity: Introducing limited edition smartphones that offer unique features and exclusive content in collaboration with popular artists or brands.
- Music and Entertainment
- Disruptive innovation opportunity: Expanding into the mobile device market by creating music-centric smartphones that enhance the user's music and entertainment experience.
- Retail and E-commerce
- Disruptive innovation opportunity: Partnering with mobile phone manufacturers to offer exclusive co-branded products online and in physical stores, attracting a larger customer base.
