Boing Boing, the top favourited blog (according to Technorati), has announced the launch of Boing Boing TV. The big claim, according to media, is that if your ad is lucky enough to be scooped up by the show, it's certain to go viral. This could be the new launch pad for advertisers looking to strike it big on the web. Check out the first clip.
"Boing Boing began in 1989 as a paper 'zine that we later expanded into a blog and podcast, and BoingBoing.net now has more than 7.5 million page views a month, with over three million RSS subscribers," said Boing Boing co-founder Mark Frauenfelder. "Boing Boing TV is the next logical step in that evolution."
The TV show (tv.boingboing.net) will be available for free, 24 hours a day and will provide video reportage of all the wildly entertaining things they feature on the blog. It will consist of a collection of 3-5 minute clips giving quick over views on the most popular items.
RocketBoom featured a video story on their own video news show yesterday, embedded below.
Why This Trend Is Growing
- Viral Advertising
- Opportunity for advertisers to leverage Boing Boing TV as a launchpad for guaranteed viral ad content.
- Video Reportage
- The rise of Boing Boing TV enables the trend of video reportage to capture and engage audiences.
- Quick Overviews
- Increasing demand for short 3-5 minute clips that provide concise and easily digestible information.
Industries Being Reshaped
- Advertising
- Ad agencies and marketers can explore new ways to create and distribute viral content through Boing Boing TV.
- Media and Entertainment
- Media companies and content creators can take advantage of the popularity of video reportage to reach and entertain audiences.
- Digital Media
- Digital media platforms and publishers can tap into the demand for short, quick overviews by producing and promoting such content.
