Space Barley is Sapporo’s latest beer and it’s not just any beer-it’s space beer! Only 250 six-packs are available and they will be sold to lucky customers who are picked at random from their website. Enter for your chance to buy before December 24th.
So what makes Space Barley space beer? The barley used is directly descended from barley seeds that spend five months in space (aboard the International Space Station in 2006). One six-pack of space beer will set you back $110. The profits from the sale of the space beer are donated to Okayama University to promote science education and foster space science research.
What's Driving This Trend
- Space Barley
- Utilizing barley seeds that spend time in space to create unique and limited-edition beers.
- Cosmic Experiences
- Creating unique products and experiences by incorporating elements from outer space.
- Promoting Science Education
- Supporting science education and space science research through the sale of space-themed products.
Who This Affects Most
- Craft Beer
- Craft breweries can explore using unique ingredients like space barley to create exclusive and high-priced beers.
- Hospitality and Events
- Hotels, restaurants, and event planners can offer cosmic experiences by incorporating space-themed elements into their offerings.
- Education and Research Institutions
- Universities and research institutions can collaborate with companies like Sapporo to promote science education and fund space science research.
