To celebrate their 75th anniversary, Esquire magazine asked the world's most influential fashion designers to recreate some of the magazine's most iconic covers.
With the exception of one, all these pieces are based on covers conceived by esquire's long time art director George Lois, who helped create 92 Esquire covers. Currently a show featuring highlights from his career is running at new york's museum of modern art.
The recreations include: karl lagerfeld photo by lagerfeld himself based on richard nixon and cultural icons photo by george lois and carl fischer in the june 1969 cover, domenico dolce & stefano gabbana photo by julian broad based on floyd patterson and muhammad ali photo by carl fischer in the august 1966 cover, john galliano photo by jean-baptiste mondino based on muhammad ali photo by carl fischer in the april 1968 cover, giorgio armani photo by alice hawkins based on marcello mastroianni photo by timothy galfas in the february 1965 cover, and tommy hilfiger photo by douglas friedman based on dustin hoffman photo by carl fischer in the july 1970 cover.
See more recreations here.
What Makes This Trend Stand Out
- Magazine Cover Remakes
- Opportunity for fashion designers and artists to bring fresh perspective and innovation to classic magazine covers.
- Celebrity Iconography
- Untapped potential for reimagining cultural icons in modern contexts and creating new meanings.
- Nostalgia Marketing
- Opportunity for brands and businesses to leverage nostalgia and create meaningful connections with consumers.
Sectors Adopting This
- Fashion
- Fashion designers can explore new mediums and innovate by collaborating with other creative industries such as publishing and photography.
- Art
- Artists can find inspiration in the rich history of cultural iconography and create new works that challenge and reimagine classic imagery.
- Advertising
- Advertisers can utilize nostalgia marketing techniques to create compelling campaigns that resonate with consumers and build brand loyalty.
