Mummified Fashion

Iris van Herpen's 'Mummification' Fall 2009 Collection

Honestly, it boggles the mind as to where one could possibly wear some of the other-worldly, fashion-forward designs of Iris van Herpen. Having said that, there is still something fantastic about the actual styles of her latest Fall 2009 collection, darkly called “Mummification." The last three images, while still decidedly over the top, have a more wearable element than the rest of the Spring/Summer 2009 collection, as does the Refinery Smoke collection previously featured.

No matter how many times one wonders what else they can come up with, designers continue to amaze us with their inspirations.

Avant-garde Fashion
Opportunity for disruptive innovation in fashion design that pushes boundaries and challenges traditional norms.
Wearable Art
Opportunity for disruptive innovation in creating fashion pieces that blur the line between clothing and art.
Unconventional Materials
Opportunity for disruptive innovation in using unconventional materials to create unique and visually striking fashion pieces.

Where This Applies

Fashion Design
Opportunity for disruptive innovation in the fashion industry through the creation of bold and unconventional designs.
Art and Fashion Collaboration
Opportunity for disruptive innovation at the intersection of art and fashion, where designers collaborate with artists to create wearable pieces of art.
Sustainable Fashion
Opportunity for disruptive innovation in sustainable fashion by exploring unconventional materials and processes to create eco-friendly designs.
SCORE
3.7 out of 10
GENDER
30% Men70% Women
MARKETTop markets: North America, Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Gen X
  • Millennial (primary audience)
POPULARITY
Popularity 74%
Activity 28%
Freshness 8%

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