Launched in Soho/New York City at the Delicatessen back in June ‘09, The Model Lounge has made its way to Miami. Reserved for fashion models only, The Model Lounge serves as a retreat for female models to chill between castings, relax, grab a bite and receive free swag.
The Model Lounges are sponsored by companies who provide all access privilege cards for “qualified” patrons. You must actually be a model, can’t just look like one. Miami’s Model Lounge is sponsored by REEF and housed at the Delano Hotel.
Sigh…yet another reason to hate models, right? Now, now, you can always book a room at the hotel and mingle on the outskirts around the beautiful people.
What's Driving This Trend
- Exclusive Model Lounges
- Creating exclusive lounges for models to relax and receive special privileges during their downtime.
- Fashion Model Retreats
- Establishing retreats specifically designed for female models to unwind and recharge between castings.
- Industry-sponsored Model Lounges
- Partnering with brands to sponsor model lounges and offer free swag to qualified patrons.
Who This Affects Most
- Fashion Industry
- The fashion industry can capitalize on the trend by creating more exclusive spaces and experiences for models, enhancing their overall well-being and productivity.
- Hospitality Industry
- Hotels and resorts can collaborate with fashion brands to create model lounges as a unique selling point and attract high-end clientele.
- Event Planning Industry
- Event planners can tap into the trend by organizing VIP retreats and lounges specifically targeted towards fashion models, providing them with a luxurious and exclusive experience.
