As visual technology shifts towards high-definition, greater demand is put on makeup artists to give the perfect look in close-up situations. With this in mind, major cosmetics producer MAC has introduced the MAC In High Def line.
We’ve heard of niche brands with HD makeup but it’s officially hit the mainstream with MAC. The cornerstone of the collection is M·A·C Face and Body Foundation; loved by artists in photography, film and fashion for over 20 years. Finish with Mineralize Skinfinish/Natural; this tag team foundation and baked powder works wonders by imitating skin’s natural texture and tone--a must for the HD world.
Completing the collection are four smooth and subtle shades of lipstick, ensuring lips are perfectly coated. MAC In High Def will be available September 10, 2009.
What's Driving This Trend
- Hi-def Makeup
- There is an opportunity for cosmetic companies to create products that are specifically designed for high-definition technology.
- Imitating Skin's Natural Texture and Tone
- As consumers demand more natural-looking makeup, companies can innovate by creating products that imitate the texture and tone of human skin.
- Smooth and Subtle Lipstick Shades
- There is a need for lipstick shades that are smooth, subtle, and perfect for close-up situations.
Who This Affects Most
- Cosmetics Industry
- Cosmetic companies can benefit from creating products that cater to the needs of high-definition technology users.
- Film Industry
- Makeup manufacturers can collaborate with the film industry to create products that work well on camera and meet the demands of high-definition technology.
- Photography Industry
- Makeup companies can work with photographers to create products that are camera-friendly and meet the needs of the high-definition world.
