Splatter-Painted Eye Makeup

'Luft' by Aaron McPolin Uses Fun, Controlled Chaos for Beauty

I'm a fan of makeup that doesn't play by the rules, so 'Luft' by Aaron McPolin immediately caught my attention. This shoot takes gorgeous gowns and dresses out into the wild, but it's the makeup that steals the show here.

For the pictorial, Aaron McPolin's makeup artist applied bright shades that usually go on eyelids to the models' temples. In the first image, the tapped-on powders look just like splatter paint or even a blast of spray paint.

Check out more shots of Luft' by Aaron McPolin above.

Splatter-painted Eye Makeup
Opportunity for makeup brands to create bold and unconventional eye makeup products using splatter-painted techniques.

Industries Being Reshaped

Beauty and Cosmetics
Disruptive innovation opportunities in the beauty industry by creating unique and artistic makeup looks.
SCORE
5.2 out of 10
GENDER
10% Men90% Women
MARKETTop markets: North America, Europe
GENERATION
  • Gen Alpha
  • Gen Z (primary audience)
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 73%
Activity 76%
Freshness 8%

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