You’re out backpacking in some foreign city, utterly exhausted and a tad disoriented, but completely thirsty for a Stella Artois beer. What do you do? You use Stella Artois’s Le Bar Guide app.
The Stella Artois Le Bar Guide app—the first “3D augmented reality iPhone application for beer,” according to The Digital Buzz Blog—was developed by Stella Artois to lead beer-lovers to bars that serve Stella Artois beer. Users can search for the nearest bars via location, rating, or by using their phone’s GPS.
Why This Trend Is Growing
- Augmented Reality Bar Guides
- Opportunity for businesses to create similar apps that lead customers to their products through augmented reality technology.
- Location-based Beer Apps
- Opportunity for businesses to develop apps that help users locate specific types of beer based on their location or GPS.
- AR Marketing
- Opportunity to use augmented reality technology to promote and market products, like Stella Artois did.
Industries Being Reshaped
- Food & Beverage
- Restaurants, bars, and breweries within the food and beverage industry can use similar apps to promote their products and establishments.
- Technology
- The use of augmented reality technology for marketing like Stella Artois provides an opportunity for the technology industry.
- Travel & Tourism
- Developing location-based beer apps can provide a new way to promote tourism in specific areas and attract more business to local bars and breweries.
