Home improvement powerhouse Home Depot has launched Eco-Options in the U.S. Available in Canada since 2004, the program helps customers identify products which have less of an impact on the environment. The Eco-Options label is found on items such as cleaners, natural insect repellants, plant food and front-loading washing machines.
Implications - Today's consumer is constantly seeking new ways to display environmental concern, and thus, is expecting the same form their purchases or go-to brands. Smart companies like Home Depot have delved into this need regardless of whether or not the Home Depot company is already well established. Small companies can learn from this example, and are advised to never stop progressing.
What's Driving This Trend
- Eco-options Retail
- More companies, including smaller ones, are expected to introduce programs that cater to the environmental concerns of their customers
- Green Product Labeling
- More stores and manufacturers are expected to adopt clear labeling for products that are environmentally friendly
- Eco-friendly Cleaning Products
- There is anticipated growth in the eco-friendly cleaning products industry as more consumers seek non-toxic alternatives
Who This Affects Most
- Home Improvement
- Home improvement retailers, both large and small, can increase sales by offering products that are environmentally friendly
- Cleaning Products
- Cleaning products manufacturers, particularly those specializing in eco-friendly items, could see increased demand for their products
- Appliances
- Manufacturers of front-loading washing machines and energy-efficient appliances are poised to reap the benefits of increased consumer demand for eco-friendly options
