I am a chocoholic and I think that Godiva’s new flagship store in Harajuku (an ultra-hip area in Tokyo, Japan) might be my mecca. Designed by Wonderwall the concept Godiva Chocoiste has a dripping chocolate ceiling. Real, edible cocoa-made products do not drip from the ceilings, but it looks real, and being surrounded by so many chocolate confections is sure to satisfy any cravings this chocolate ceiling may induce.
The shop’s design details, including the ‘melting’ chocolate ceiling and walls, add humor to Godiva’s traditional and classic image.
What Makes This Trend Stand Out
- Chocolate-themed Experiences
- Opportunity to create immersive chocolate-themed experiences for chocoholics, incorporating innovative design elements like dripping chocolate ceilings.
- Edible Interior Design
- Opportunity to explore the concept of edible interior design, using materials that mimic food to create unique and interactive spaces.
- Humorous Branding
- Opportunity to infuse humor into traditional and classic brand images to create memorable experiences and engage customers.
Sectors Adopting This
- Hospitality
- Hotels, restaurants, and cafes can incorporate chocolate-themed experiences into their establishments to attract and delight customers.
- Retail
- Retailers can leverage edible interior design concepts to create visually compelling stores that leave a lasting impression on shoppers.
- Food and Beverage
- Food and beverage companies can explore humorous branding strategies to differentiate their products and build a loyal customer base.
