Online shopping just got a bit cheaper. Natalie Massenet of Net-a-porter.com will soon be opening The Outnet.com, which is the outlet site for Net-a-Porter.com.
Jumping on the bandwagon on a phenomenon she calls chic-onomics, Massenet has been coy with details so far, except to promise designer goods at heavily reduced prices. The site is to be finally launched in February 2009 after much anticipation in the fashion world.
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What's Driving This Trend
- Chic-onomics Trend
- Creating designer goods at heavily reduced prices for online shopping.
- Virtual Outlets Trend
- Providing online outlet shopping sites accessible anytime and anywhere.
- Subscription Newsletter Trend
- A subscription email service that notifies subscribers the latest discounted designer products.
Who This Affects Most
- E-commerce Industry
- Opportunities for expanding the designer outlet e-commerce industry.
- Fashion Industry
- Innovative approach and opportunities for disrupting the traditional fashion industry supply chain.
- Digital Marketing Industry
- Providing opportunities to engage with subscribers through email marketing and brand promotion.
