If you like mozzarella cheese strings and beef jerky, Cheese Jerky is a snack that you must try. Cheese Jerky consists of mozzarella string cheese with pieces of beef jerk mixed in. It currently comes in only two flavors: original and pepper. But there are plans for more.
Cheese Jerky is made by a US company called Snack Patrol. Ross Segel, Snack Patrol’s owner, claims, “I can’t make a bad cheese product because I’m from Wisconsin.” Both the cheese and jerky are sourced from local Wisconsin businesses. It sounds kind of gross (OK very gross) but I bet Cheese Jerky is pretty addictive.
Why This Trend Is Growing
- Hybrid Snacks
- The combination of unexpected snack products creates an opportunity for unique hybrid snacks.
- Local Sourcing
- Local sourcing of ingredients meets consumer demand for transparency and supports local businesses.
- Alternative Flavor Combinations
- Introducing non-traditional flavors can be a disruptive innovation in the snack industry.
Industries Being Reshaped
- Snack Food Industry
- Innovation in the snack food industry can lead to increased profitability by meeting consumer demand for variety and uniqueness.
- Dairy Industry
- Collaboration between the dairy and snack food industries can create unique and novel products for consumers.
- Meat Industry
- Meat industry companies can partner with snack food manufacturers to create new meat-based snack products with unusual flavors.
