Sunglasses are the most important summer accessory, and with the prominent use of fluorescent colours, exaggerated angles, curves, and metallic detail shown in this summer's collections, I've been in search for the perfect pair of sunglasses to accompany the futuristic look. The problem I found was trying to find a pair that pulled off the style without looking like they came out of a fancy dress shop. Enter AM Eyewear and Karen Walker; both hailing from Australia their designs are exactly what the fashion doctor ordered for this summer!
What's Driving This Trend
- Futuristic Eyewear
- Opportunities for using new materials and designs to create cutting-edge sunglasses for the modern consumer.
- Innovative Sunglass Details
- Incorporating new details such as fluorescent colors, exaggerated angles, and metallic finishes for the modern and fashionable consumer.
- Minimalist Sunglasses
- Designing simple and elegant sun glasses that emphasize the shape and structure of the product while creating a statement.
Who This Affects Most
- Fashion Accessories
- Creating new trends in the fashion industry by using innovative materials and styles in sunglass design.
- Eyewear Manufacturing
- Opportunities to utilize the latest technology in manufacturing to create cutting-edge frames and lenses that fit the modern consumer's needs.
- Online Retail
- Innovative brands can find new markets for their products and engage customers more easily by selling their eyewear online.
