25-year-old Makoto Murayama is a Japanese CG（computer graphics） illustrator, but apparently he is also qualified to be a botanist judged by the recent pictures he did for DCA - a digital creation contest sponsored by Japan’s top chemical industry guru Toray.
Inspired by some mediaeval European exquisite botanical drawings, Murayama created quite a vision of plants’ mechanical structure, showing us the radiant original beauty of the flowers in our living rooms.
Implications - Tired of the bevy of dark styles emerging, contemporary consumers are looking for ways to stay simple. Products featuring a subtler aesthetic are appealing to those who want to be reminded of more classic times.
Key Themes Behind This Trend
- Subtle Aesthetics
- The trend of products featuring a subtler aesthetic appeals to consumers who want to be reminded of more classic times.
- Mechanical-inspired Art
- The trend of incorporating mechanical structures into art offers a unique perspective on natural beauty.
- Digital Botanical Creations
- The trend of creating digital illustrations of botanical subjects opens up new opportunities for artistic expression.
Where This Applies
- Home Decor
- The home decor industry can capitalize on the trend of subtle aesthetics by offering products that evoke a classic and simple style.
- Art
- Artists and galleries can explore the disruptive innovation opportunity of incorporating mechanical structures into their artwork to create a new visual experience.
- Digital Design
- The digital design industry can leverage the trend of digital botanical creations by developing software and tools specifically tailored for creating realistic digital illustrations of plants.
