Jocelyn Warner has always had an interest in the design world especially with repeated structures and patterns. Growing up in a 1960s house designed by her architect farther and filled with fabrics and furniture by John Piper, Lucienne and Robin Day wetted her appetite for textiles. She now runs her own brand full of home foods and amazing wallpaper.
Implications - Repetition of patterns and structures in home design reflects the consumer's desire to create consistency in an increasingly chaotic world. Corporations, advertisers and marketers can gain insight on how repetition can build brand consistency through offering comfort to consumers who are inundated with a plethora of advertisements, media images, television shows, movies and products.
What's Driving This Trend
- Repetition in Home Design
- Opportunity for innovative home decor companies to create products that offer comfort and consistency in a chaotic world.
- Building Brand Consistency
- Opportunity for corporations, advertisers, and marketers to leverage the power of repetition to create brand loyalty and recognition.
- Consumer Desire for Consistency
- Opportunity for businesses to understand and cater to consumers' desire for consistency by offering products and services that provide a sense of stability.
Who This Affects Most
- Home Décor
- Disruptive innovation opportunities for home decor companies to develop products that incorporate repetitive patterns and structures.
- Advertising and Marketing
- Opportunities for advertisers and marketers to leverage repetition in their campaigns to create brand consistency and recognition.
- Consumer Products
- Innovation opportunities for businesses to design and market products that address consumers' desire for consistency in a chaotic world.
