On October 1st, 2007, Diamond Lounge, an elite online members club will open for business. A social networking site for the 'genuine' elite, Diamond Lounge is very selective on who it lets join (supposedly only five percent of the 5,000 who applied). What does it take to be a member? Success, sophistication, attractiveness and of course, money.
Implications - Diamond Lounge states that they have a large focus on privacy for the people that join. They will also invite members to special events that are kept secret from everyone else. Diamond Lounge is so extreme that the location of the event is only published at the very last minute! It all sounds so sneaky!
Key Themes Behind This Trend
- Elite Online Members Clubs
- Opportunity to create exclusive online platforms that cater to the elite and offer high levels of privacy and access to special events.
- Selective Membership Criteria
- Potential for creating exclusive networks that only allow entry to individuals who meet specific criteria, such as success, sophistication, attractiveness, and wealth.
- Secretive Exclusive Events
- Chance to organize secret events for an elite audience, where the location is only revealed at the last minute.
Where This Applies
- Social Networking
- Opportunity to develop social networking platforms that target a niche audience of elite individuals and provide enhanced privacy features.
- Luxury Lifestyle
- Potential for luxury lifestyle brands to partner with exclusive online members clubs like Diamond Lounge to offer customized and curated experiences for their members.
- Event Planning
- Opportunity to specialize in organizing secretive and exclusive events for high-net-worth individuals and elite communities.
