Trend Hunter broke the news to you back in February, now we bring you the smoldering black and white ads for Givenchy’s new men’s fragrance Play featuring Justin Timberlake.
Shot by Tom Munro, the campaign shows the SexyBack singer posing on a private jet, a recording studio, and on a balcony. The three adverts are set to debut this summer.
As part of the promotion, Timberlake attended the official launch of the fragrance which was held in Paris at Mini Palais on the Champs Elysees. See pictures below for his appearance at the launch.
Check out our original story on Timerlake and Givenchy, and a recent celebrity fronted scent, Emporio Armani Diamonds for Men with Josh Hartnett:
What's Driving This Trend
- Celebrity Fragrance Campaigns
- Opportunity for other brands to collaborate with popular celebrities to create unique fragrance campaigns.
- Black and White Advertising
- Diverse range of industries can incorporate black and white photography in their advertising to create a sophisticated and timeless aesthetic.
- Promotional Events in Luxury Settings
- Luxury brands can host promotional events in exclusive locations to enhance the brand image and create a sense of exclusivity.
Who This Affects Most
- Fragrance
- Innovative fragrance companies can explore collaborations with famous personalities to create captivating and unique perfume campaigns.
- Fashion
- Fashion brands can utilize black and white photography in their advertising campaigns to evoke a sense of elegance and sophistication.
- Luxury
- Luxury brands can leverage exclusive locations for their promotional events to create a luxurious and exclusive brand image.
