Squeeze & Hug Your Phone

The Soft Phone Concept

My Samsung Ultra mobile is the thinnest but most delicate and fragile phone in the world; and it has the bruises and cracks to prove it. The Soft Phone concept by designer Qian Jiang offers exactly what I need. A soft, squeezable phone that can take a beating inside my jeans or wallet and still be good. The Soft Phone is constructed of a series of discs with electronic fabric stretched in between. The cell antenna, battery, camera, and micro electronics are all contained and protected inside a small clip which itself is made of soft, squeezable, stress-reducing silica. So when your boss or wife shouts at you in a call, you can just squeeze the phone to relieve your stress.

The interface utilizes a combination of tactile gestures such as squeezing to hang-up and touch on the surface to register input. The fibers are fine enough and optically trasparent allowing light energy to pass through to display simple contextual menus. When you need a full-fledged QWERTY just unfurl the collapsible structure and start punching your phone.

Soft Phone Concept
Disruptive innovation opportunity: Develop resilient and flexible phone designs that can withstand accidental damage.

Industries Being Reshaped

Electronics Manufacturing
Disruptive innovation opportunity: Manufacture durable electronic devices using soft materials for enhanced resistance to damage.
SCORE
1.6 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Gen X
  • Millennial (primary audience)
POPULARITY
Popularity 25%
Activity 14%
Freshness 8%

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