36 Freebord riders from San Francisco came together one gloriously clear night and made some Game Boy-inspired magic. Sporting neon Tetris halos, the riders cruised down a dark street in San Francisco and captured a Tetris skateboarding light show that will not soon be upstaged.
Set to perfectly matched music, the video shows off the Tetris skateboarding stunt in a way that will make you want to rewatch it over and over again.
Implications - As subcultural expression grows, so do the points of intersection between social groups. These San Francisco residents have successfully melded their love for street art, skateboarding and retro video games, a feat which may have seemed unlikely a few years ago. By targeting customers at these convergent social points, businesses are poised to attract the attention of several audiences, not just one.
Key Themes Behind This Trend
- Subcultural Expression
- Businesses can capitalize on the growing trend of subcultural expression by targeting customers at convergent social points.
- Street Art
- The integration of street art in unconventional spaces, such as skateboarding, presents disruptive innovation opportunities for businesses to engage with the urban youth culture.
- Retro Video Games
- The resurgence of retro video games as a cultural icon opens up opportunities for businesses to tap into nostalgia and create products that merge the past with the present.
Where This Applies
- Skateboarding
- The skateboarding industry can incorporate street art and retro video game themes to create innovative skateboard designs and engage with the youth market.
- Streetwear
- Streetwear brands can collaborate with artists and incorporate retro video game imagery in their designs to appeal to the subcultural expression trend.
- Advertising and Marketing
- Advertising and marketing agencies can explore creative campaigns that leverage subcultural expression and the nostalgia of retro video games to attract diverse audiences.
