You are being assaulted on an almost daily basis by mainstream subliminal advertising. We’re not talking about sexy messages hiding in your ice cubes or split-second messages on the big screen. We are talking about devious methods being used by big business to change your mind, make you buy and control your movements.
There are particularly devious methods that are widely in use - they include: use of mind-altering scents, planted news stories, stealth voicemail, specially designed Muzak and mind control sales scripts. It’s scary, it’s unbelievable and it’s true and these subliminal advertising tactics are coming to a shopping mall, car lot or online ad near you.
What's Driving This Trend
- Mind-altering Scents
- Opportunities for disruptive innovation include developing new scent delivery systems for subliminal advertising purposes.
- Planted News Stories
- The rise of fake news presents an opportunity for businesses to create more transparent and trustworthy methods of sharing information.
- Stealth Voicemail
- Disruptive innovation can be explored in the development of more ethical and user-controlled messaging systems that prevent unsolicited and deceptive voicemails.
Who This Affects Most
- Advertising
- The advertising industry has the potential to innovate and create more responsible and transparent advertising practices in response to concerns about subliminal messaging.
- Technology
- Advancements in technology can help develop tools and platforms that protect individuals from deceptive subliminal messaging tactics.
- Market Research
- The market research industry can adapt to address the growing need for understanding consumer perceptions and reactions to subliminal advertising techniques.
