Activism Through Aerial Photography

360° BULGARIA

In the midst of the green fad, when social statements go after instant shock value more often than not, it's refreshing to see a truly inspired project meticulously planned and brilliantly executed, loaded with insight and creative merit. 360° BULGARIA, the latest exhibition by Bulgarian photographer Alexander "Sasho" Ivanov, is the culmination of an 8-year-long project involving a camera, a paraglider, and a powerful environmental conscience.

The breathtaking collection of aerial photographs, shot from the wing of a paraglider, aims to awaken our emotional connection to the environment and remind us just what it is we're losing as we continue to squander our planet.

The 58-year-old photographer's inspiration is incredibly raw and moving:

"I was born here. I grew up here, together with the grasses, the stones, the trees, the rivers and the winds. They taught me who I am, they showed me how to see, hear and feel, but most importantly – what it means to love and be free. This nature is a part of me, a part of my memory of myself."

Besides the pure aesthetic indulgence, the exhibition gives us a sense of our own smallness -- a subtle yet incredibly powerful way to remind us of the fundamental greatness of the Earth.

Aerial Environmental Activism
Aerial photography and videography utilized for environmental activism and awareness.
360-degree Photography
Photography utilizing 360-degree technology for immersive experiences and unique perspectives.
Environmental Emotional Connection
Utilizing emotional connection to nature and the environment for activism and preservation.

Industries Being Reshaped

Photography
Innovative aerial and immersive photography practices for environmental and social activism purposes.
Environmental Conservation
Incorporating emotional connection and creative perspectives into environmental conservation efforts.
Art and Exhibitions
Creative exhibitions and installations aimed at raising awareness and inspiring action for environmental causes.
SCORE
2.3 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Gen X
  • Millennial (primary audience)
POPULARITY
Popularity 54%
Activity 6%
Freshness 8%

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