Stella McCartney proves she doesn’t mind clowning around a little when it comes to supporting a good cause. These limited edition Stella McCartney t-shirts feature an iconic black and white image of David Bailey’s photo of comedic duo Morecambe & Wise, both of which have red blotches over their faces that looked like clown noses. She designed similar shirts featuring her dad Paul's band, The Beatles, as well as a rabbit version for kids.
The £9.99 (about $14.50 US) shirts were designed to support ‘Comic Relief’ and have already captured the interest and support of McCartney’s friends including Claudia Schiffer, Gwyneth Paltrow and Keira Knightley (who is seen wearing the shirt in the gallery.)
“Comic Relief has inspired the nation to have a laugh while raising cash to help change lives,” the organization says. “Our vision is a just world, free from poverty.”
Comic Relief has proclaimed Friday, March 13 “Red Nose Day 2009;.” They are also counting down to “The BT Red Nose Climb” which involves celebrities who are climbing Mt. Kilimanjaro in support of the charity. Volunteers include Cheryl Cole, Kimberley Wals of Girls Aloud and Gary Barlow and Ronan Keating among five other stars.
Key Themes Behind This Trend
- Charitable Couture
- Fashion brands are creating limited edition collections for charitable causes, providing a unique retail opportunity and social good potential.
- Celebrity Endorsement
- Celebrities are using their influence and reach to support charitable organizations, representing a potential partnership opportunity with brands.
- Nonprofit Branding
- Charitable organizations are partnering with brands and utilizing creative branding strategies to drive fundraising efforts and awareness.
Where This Applies
- Fashion
- Fashion brands have an opportunity to create innovative and unique product collections for charitable causes, driving both social good and increased retail sales.
- Celebrity Endorsement
- Celebrities can leverage their influence to promote charitable organizations and support social causes, potentially partnering with brands to drive fundraising efforts.
- Nonprofit
- Nonprofit organizations can explore creative branding strategies and partnerships with brands to drive awareness and fundraising efforts for social causes.
