Someone at the Red Cross came up with a genius marketing scheme when they cleverly aligned themselves with The Vampire Diaries television show to encourage people to “Starve a vampire Donate blood.â€
The starve a vampire Red Cross campaign features special vampire-themed blood donating kiosks where contributors can munchk on themed snacks and refreshments as well as watch the popular television show on a monitors.
Implications - Charities such as the Red Cross have the ability to capitalize on pop culture's current hits (i.e. Starve a Vampire). By doing this, they can draw attention to themselves and have consumers perceive the company as hip and in-tune with the popular topics of society today.
What Makes This Trend Stand Out
- Pop Culture Marketing
- Capitalizing on pop culture trends can help businesses draw attention and be perceived as relevant.
- Themed Experiences
- Creating themed experiences can enhance customer engagement and make the brand more memorable.
- Brand Partnerships
- Collaborating with popular entertainment franchises can provide unique marketing opportunities.
Sectors Adopting This
- Charities
- Charities can leverage pop culture tie-ins to make their cause more appealing and attract donors.
- Event Management
- Creating themed experiences requires expertise in event planning and coordination.
- Marketing and Advertising
- Brand partnerships require strategic marketing and advertising efforts to maximize impact.
