If you loved Sophia Loren already, chances are, if you have a heart for the planet, you'll have even more admiration for the 73 year old now. The stunning actress has been making public efforts to help clean up Naples.
"I beg you, with my hands clasped in prayer, to multiply efforts to remedy to this tragedy," she said, adding, "I look at this tragedy with deep anguish in my heart."
Apparently, the city has gotten so dirty, garbage collectors are leaving trash on the curbs because there is no more room in the land fills. To make things worse, for some reason, residents have protested against creating new garbage dumps.
Loren is now urging residents of the Italian city she once lived in to collaborate to make it a cleaner pale to live.
Why This Trend Is Growing
- Celebrity Environmental Activism
- There is an opportunity for startups to leverage the influence of influential celebrities and sponsor their sustainability initiatives for marketing
- Garbage Management Innovation
- Innovations in garbage management like advanced composting techniques, recycling technologies and creative waste management solutions to overcome landfill shortages
- Public-private Partnerships for Environmental Projects
- There is an opportunity for governments and private organizations to collaborate on environmental projects, tapping into the public attention of influencers and celebrities
Industries Being Reshaped
- Entertainment
- Celebrities and influencers creating sustainability campaigns generate opportunities for entertainment industries to tap into markets associated with environmental responsibility
- Waste Management
- Companies involved in waste management can leverage advanced composting techniques, recycling technologies and creative waste management solutions to meet the demand created by growing landfill shortages
- Government
- Governments can take advantage of public attention sparked by celebrity-led environmental campaigns to generate public-private partnerships that can fund innovative solutions to environmental problems
