Extreme ‘Snow Tagging' Guerrilla Campaign Puts Its Stamp On the Outdoors
Marissa Brassfield — February 4, 2009 — Eco
References: extremeinternational & mindthecurb
This clever and eco-friendly ‘snow tagging’ campaign for sports channel and lifestyle brand Extreme involved stamping the Extreme logo on snow-covered surfaces throughout London.
The snow tagging campaign was implemented by CURB, an agency whose promotions only use natural materials. According to a CURB press release, 2,000 stamps were placed in about 350 locations by mid-afternoon. No surface was kept sacred--parked cars, mailboxes, walls, and even street signs were tagged with the Extreme logo.
The snow tagging campaign was implemented by CURB, an agency whose promotions only use natural materials. According to a CURB press release, 2,000 stamps were placed in about 350 locations by mid-afternoon. No surface was kept sacred--parked cars, mailboxes, walls, and even street signs were tagged with the Extreme logo.
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