This ad is for SNCF, the National Railway of France known for its speedy trips to the rest of Europe, particularly the U.K.
The advertisement gets the point across well; no matter how much you love the road, even if you've been a passionate biker your whole life, you'll be hooked on this transit company once you're tried it.
Their tag line is "SNCF Trains: Try it once and forget the road."
I love this ad! They all look so intense, lounging back in the opulent beige arm chairs in their black leather vests, dark sunglasses on, and tattooed limps stretched out in relaxation.
The woman in the third row back on the aisle side looks so much like Michelle Pfeiffer in Grease 2, it's perfect for the biker theme!
Why This Trend Is Growing
- Biking to Train Conversion
- Opportunity for transit companies to attract bikers by offering seamless and enjoyable train experiences.
- Speed and Efficiency in Rail Travel
- Potential for innovative solutions that can make train journeys faster and more efficient.
- Targeting Niche Transportation Markets
- Possibility to tap into specific demographics, such as passionate bikers, through targeted marketing strategies.
Industries Being Reshaped
- Transportation
- Opportunity for railway companies to incorporate biking enthusiasts into their customer base.
- Travel and Tourism
- Potential for travel companies to develop unique packages for bikers who are interested in combining train and road travel experiences.
- Advertising and Marketing
- Opportunity for marketing agencies to create compelling campaigns targeting bikers and promoting the benefits of train travel.
