After the overwhelming success of Shrek the Third, DreamWorks CEO Jeffrey Katzenberg announced Tuesday that the studio will be releasing “Shrek Goes Fourth†on May 21st, 2010.
The fourth film will be produced by Lara Breay and Denise Nolan Cascino from Red Hour Films, Ben Stiller's production company, and directed by Cameron Hood and Kyle Jefferson. This time, the plot will revolve around a super villain who accidentally kills his archrival.
Meanwhile, Shrek will invade our TV screens no later than this month with a 30 minutes Christmas special. All the big name voices will return for Shrek The Halls, which will air on ABC on November 28th, 2007 at 8 pm. “Family classics are a cornerstone of our brand, and Shrek The Halls will provide warm memories year-after-year, and be a great addition to our library of holiday favorites such as Santa Claus is Comin' to Town and A Charlie Brown Christmas. The time has come to celebrate the joys of the holiday season with Shrek and his family, and see how Christmas would play out in his world.†said CEO Katzenberg.
What's Driving This Trend
- Sequel Film Production
- Opportunity to capitalize on the success of previous films and continue a popular franchise with new storylines and characters.
- Holiday Specials
- Opportunity to create special episodes or films around popular characters and brands to engage audiences during the holiday season.
- Cross-industry Collaboration
- Opportunity to collaborate with production companies from different industries to bring together different creative perspectives and resources for new projects.
Who This Affects Most
- Film Production
- Opportunity for film studios to produce sequels and capitalize on the success of established franchises.
- TV Broadcasting
- Opportunity for TV networks to air holiday specials and attract viewers during the festive season.
- Entertainment Production
- Opportunity for production companies to collaborate across industries and leverage their collective expertise and resources for innovative projects.
