This tattooed supercar has a most unusual paint job and is known as the ‘Sharpie Lamborghini.’ The Sharpie Lamborghini is owned by Prestige Imports/Lamborghini Miami, where it hangs out and takes hot pictures all day like those in the gallery above. There’s even a Flickr set from the photo shoot here.
The Sharpie Lamborghini features artwork done entirely in Sharpie permanent marker and covered with a clear coat to preserve the artwork.
Although the Sharpie Lamborghini has been on the scene for awhile, it’s one of the more prominent examples of taking extreme design chances with an expensive, rare automobile to achieve the ultimate in luxury personalization. Since then, we’ve seen streetwear brand A Bathing Ape and Christian Audigier customize paint jobs for a Bugatti and Lamborghini, respectively. Check out their designs below.
What's Driving This Trend
- Tattooed Supercars
- Disruptive innovation opportunity: Exploring new artistic collaborations between car manufacturers and tattoo artists to create unique and personalized supercars.
- Street Art Meets Street Racing
- Disruptive innovation opportunity: Combining street art influences with automotive craftsmanship to create eye-catching and urban-inspired supercars.
- Extreme Design Personalization
- Disruptive innovation opportunity: Pushing the boundaries of luxury personalization by using unconventional materials and techniques, such as Sharpie permanent markers, on high-end automobiles.
Who This Affects Most
- Automotive
- Disruptive innovation opportunity: Collaborating with artists and designers to bring fresh and unconventional aesthetics to the automotive industry.
- Art and Design
- Disruptive innovation opportunity: Exploring new avenues for artistic expression by combining street art culture with traditional automotive design principles.
- Luxury Personalization
- Disruptive innovation opportunity: Offering high-net-worth individuals unique and exclusive customization options for their luxury cars, elevating personalization to a whole new level.
