SanTasti is an innovative new beverage that was born right here in California's sunny Central Coast on the campus of Cal Poly San Luis Obispo. Wine is a big deal here, and two enology and viticulture alumni developed SanTasti to effectively cleanse wine tasters' palates.
Every food we eat and beverage we drink inevitably leaves a touch of lingering flavor in your mouth. This poses a problem for wine tasters and other gourmands who rely on their palate to make a living. Water is commonly used as a palate cleanser due to its neutral taste, but it does a poor job to rid your mouth of stronger flavors.
According to their website, Andrew Macaluso and Nicole Chamberlain's SanTasti is meant to moderate acidity, sweetness and astringency--and do so using only natural ingredients.
Key Themes Behind This Trend
- Natural Palate Cleansing Beverages
- Opportunity for innovation in developing natural ingredients based beverages designed to cleanse one's palate effectively.
- Palate Cleansing Beverages for Wine Tasters
- Opportunity to develop palate cleansing beverages for individuals in industries that require the calibration of one's palate, especially in the wine industry.
- Innovative Palate Cleansing Methods
- Opportunity to invent innovative methods of cleansing one's palate beyond conventional methods such as water, sorbet, or crackers.
Where This Applies
- Wine Industry
- Palate cleansing beverages could disrupt the wine industry by providing innovative and effective solutions to wine tasters.
- Beverage Industry
- Palate cleansing beverages could provide a new category of beverages for the industry to innovate and create for other industries that rely on palate calibration.
- Event Planning Industry
- Palate cleansing beverages could provide a new service for event planning companies, especially for upscale and wine-centered events that include wine tastings or pairings.
