English actor Robert Pattinson will take the cover of the April 2009 issue of GQ Magazine. Captured by photographer Nathaniel Goldberg, the 22-year-old heartthrob, who plays a tortured teenage vampire in the immensely popular movie “Twilight,” rocks a weeks-old beard and disheveled hair on the cover.
In the spread, Robert Pattinson goes for a “tortured rocker” look, as illustrated by his hip, all-black tee-shirt and jeans ensemble--which, incidentally, goes rather well with the actor’s “Twilight” persona.
And in the accompanying interview with GQ, Robert Pattinson spoke about a number of topics, including how he got the juicy part of Edward in “Twilight”: “I took half a Valium and then went into this thing—and all this stuff happened,” he said. “It was the first time I’ve ever taken Valium. A quarter. A quarter of a Valium.”
What Makes This Trend Stand Out
- Mental Health Awareness
- Opportunity for companies to promote mental health awareness and provide support for employees struggling with addiction and mental health issues.
- Celebrity Endorsements
- Opportunity for companies to utilize celebrity endorsements in their marketing strategies.
- Alternative Pain Management
- Opportunity for companies to explore alternative pain management methods to old-fashioned pharmaceutical methods.
Sectors Adopting This
- Pharmaceuticals
- Opportunity for pharmaceutical companies to explore alternative pain management methods to reduce addiction.
- Advertising and Marketing
- Opportunity for advertising and marketing companies to explore opportunities for creating compelling celebrity endorsements.
- Corporate Wellness
- Opportunity for corporate wellness companies to provide programs and initiatives that promote mental health awareness and addiction support.
