New TVs Made of Old TVs

The Recycled Sony Bravia Eco Television Series (CES 2009)

We’ve seen many recycling innovations but the Sony Eco Bravia VE5 series, as shown at CES 2009, is unique because the TVs themselves were made from recycled televisions. 

Other eco-friendly attributes of Sony Bravia LCD televisions are that they come with a zero-watt standby switch with motion and light sensors. When a room is empty, the sensors on Bravia will turn off the television; when motion is detected, it comes back on.  Of course, it can be turned on and off manually as well.

Finally, three of the six VE5 series models, Bravia KDL-52VE5, Bravia KDL-46VE5 and the KDL-40VE5 come with micro-tubular Hot Cathode Fluorescent Lamp (HCFL) which reduce power consumption by almost 40%.

In my opinion, the Sony Bravia televisions are ecotastic!

Recycled Electronics
There is a disruptive innovation opportunity in using recycled electronics to create new products.
Energy-efficient Tvs
Creating TVs with energy-saving features presents an opportunity for disruptive innovation in the TV industry.
Smart Sensor Technology
Incorporating smart sensor technology can be a disruptive innovation opportunity in the electronics industry.

Sectors Adopting This

Consumer Electronics
The consumer electronics industry can use recycled electronics to create new products and the opportunity for disruptive innovation.
TV Manufacturing
Energy-efficient features like smart sensor technology can present an opportunity for disruptive innovation in the TV manufacturing industry.
Green Technology
Incorporating environmentally friendly features like recycled electronics and energy-saving technology can be a disruptive innovation opportunity in the green technology industry.
SCORE
3.5 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Gen X
  • Millennial (primary audience)
POPULARITY
Popularity 39%
Activity 58%
Freshness 8%

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