Gareth Pugh’s Spring/Summer show at Paris Fashion Week defiantly revealed a geometric, black and white makeup theme, in which origami lashes made a debut.
Contrasting with Chanel’s and Prada’s natural, blended Spring looks, this avant garde aesthetic centered on a bold precision. A firm, two-toned paper--with black on one side and white on the other--was affixed to the eye in a way that continued the dramatic angle of the lined cat eye. The paper was folded to reveal black or white with the blink of an eye. This look presents a creative, post-modern addition to the false lash family.
Key Themes Behind This Trend
- Geometric Makeup
- Opportunity for makeup companies to experiment and develop new makeup techniques and products that embrace geometric designs
- Origami Lashes
- Opportunity for false lash manufacturers to create new lash designs that incorporate the origami technique
- Avant Garde Makeup
- Opportunity for makeup artists to challenge traditional makeup designs and embrace more avant-garde and post-modern looks
Where This Applies
- Makeup
- Makeup industry has an opportunity to create new products targeted towards avant-garde makeup enthusiasts
- Fashion
- Fashion industry can incorporate geometric designs and origami techniques into clothing designs and accessories
- Art
- Art industry has an opportunity to showcase avant-garde makeup designs as a form of creative expression
