Mobile company Orange is trying to emulate Sony’s viral ‘Foam City’ success with this new ’Snowballs‘ ad.
The video advertisement uses thousands of balloons to simulate snow balls falling in Bratislava during a hot summer day. The ad’s tagline is, “The future is bright.”
If I hadn’t seen Sony’s ad before, I would have gushed about this one, but it comes pretty short compared to Foam City and leaves me with an underwhelmed ‘just ok’ feeling.
The video spot was directed by Eric Will for Publicis ad agency, Bratislava, Slovakia.
See the original Sony: Foam City ad and more Sony campaigns.
What's Driving This Trend
- Viral Marketing Campaigns
- The success of Sony's Foam City and Orange's Snowballs advertisements show a trend in creative viral marketing campaigns using unique, attention-grabbing visuals.
- Simulated Natural Elements
- The use of simulated natural elements - such as snowballs made of balloons in Orange's advertisement - presents an opportunity for innovation in creating memorable visuals for advertisements.
- Underwhelming Advertisements
- The underwhelming response to Orange's Snowballs advertisement highlights a trend for the need to come up with more creative and attention-grabbing advertisements to stand out in a crowded market.
Who This Affects Most
- Advertising
- The advertising industry can benefit from disruptive innovation by exploring more creative and visually compelling ways to promote their products and services to attract an audience.
- Mobile Technology
- The use of mobile technology in creating unique and engaging advertisements presents a disruptive opportunity for companies to differentiate themselves from competitors in the market.
- Film and Video Production
- The trend towards visually stunning advertisements such as Sony's Foam City and Orange's Snowballs presents a disruption opportunity for film and video production companies to create memorable content that resonates with a wide audience.
