Oohtique.com is an online naughty site that sells toys and outfits. They recently launched a new guerrilla ad campaign that's turning heads with their 'Have Fun' slogan.
The 'Have Fun' street campaigns feature hand and footprints on sidewalk and sides of buildings. You really just have to take one look at the pictures to know why so many people are stopping to look. Effective marketing from Oohtique.com for sure.
Implications - Guerrilla campaigns (if chosen to be used) have to be cleverly delivered and work for your company. Ideas like Oohtique.com's 'Have Fun' campaign manages to capture the audience's eye while still maintaining true to the brand and its target demographic.
What's Driving This Trend
- Guerrilla Marketing
- Using creative and unconventional marketing tactics to capture the audience's attention and increase brand awareness.
- Naughty Products
- The growing demand for adult toys and outfits, and the potential for online retailers to capitalize on this market.
- Sensual Street Art
- Using street art as a way to promote adult products and create buzz around a brand or product.
Who This Affects Most
- Adult Toy Retail
- The online adult toy market, which has potential for growth and new entrants.
- Advertising
- The advertising industry, which can benefit from developing creative and effective guerrilla marketing strategies.
- Street Art
- The street art industry, which could potentially expand to collaborations with brands or niche markets like adult products.
