Obama gets all, Political advertising, Global Consumer involvement

In times of crisis, new approaches are needed. Barrack Obama's election campaign changed the rules of how political communication is built. Global involvement determined the rise of a brand, not of a new president of the United States. And it affects the way marketing specialists think and create strategies for any brand you think of. Winning 2 of the most wished for advertising prizes in the world, Titanium Grand Prix and Integrated Grand Priz in Cannes Lions, proves that anything can be turned into a global brand. That's what strategic thinking means for the brands we use and love every day.