Social networking exploded onto the scene with more force than an atom bomb and now everybody is trying to get a piece. Nokia has cornered a piece of the pie wit the Nokia Surge smartphone due out at the end of July.
The Nokia Surge is completely geared toward social networking with a QWERTY keyboard, flash capabilities and a pre-installed program that focuses on easy updates of Facebook and Twitter.
AT&T has thrown in their little networking schemes (AT&T is the mobile carrier for the Surge) with AT&T Navigator and AT&T Video Share. The Nokia Surge comes in at a whopping $79.99 after a rebate.
All you Twitterers and Facebookers, GO NUTS!
Key Themes Behind This Trend
- Social Networking Smartphones
- Disruptive innovation opportunity: Developing smartphones with built-in features and programs that cater specifically to social networking.
- QWERTY Keyboards
- Disruptive innovation opportunity: Enhancing the usability of smartphones by integrating physical keyboards for easier typing.
- Mobile Carrier Networking Schemes
- Disruptive innovation opportunity: Collaborating with mobile carriers to create unique networking features and programs for smartphones.
Where This Applies
- Smartphone Manufacturing
- Disruptive innovation opportunity: Incorporating social networking functionalities into smartphones to attract tech-savvy consumers.
- Wireless Telecommunications
- Disruptive innovation opportunity: Partnering with smartphone manufacturers to develop tailored networking services and features for mobile carriers.
- Social Media Platforms
- Disruptive innovation opportunity: Building strategic partnerships with smartphone manufacturers to optimize social networking experiences on mobile devices.
