The Nils Mueller Vandals photo series captures men behaving badly. The series shows hooded men breaking and entering, boxes of pills, railroad tracks, and more. This behavior may not be exemplary, but the photography is.
Nils Mueller has some amazing portraits on his site, which can be reached at the link below. The Nils Mueller Vandals series is just the latest in this talented photographer's portfolio.
Implications - Despite the deeply engrained societal values that exist pertaining t particular behaviors and concepts, consumers are more likely drawn to a product that is controversial. For this very reason, companies will benefit by breaking convention and custom by providing consumers with products that allow them to indulge in different things. This will appeal to a large clientele who is seeking thrill and excitement in their lives.
Key Themes Behind This Trend
- Controversial Photography
- The Nils Mueller Vandals series shows how consumers are drawn to controversial and unconventional photography.
- Thrill-seeking Products
- There is a large clientele seeking thrill and excitement in their lives, and companies that break convention will benefit by catering to this demand.
- Bad Behavior Trend
- The trend of showcasing images of unconventional and bad behavior in photography appeals to consumers.
Where This Applies
- Photography Industry
- The photography industry can disrupt the market by promoting unconventional and controversial photography that attracts consumers seeking something different.
- Consumer Goods Industry
- Companies in the consumer goods industry can disrupt by offering unconventional, thrill-seeking products and services.
- Food and Beverages Industry
- The food and beverages industry can disrupt by offering unconventional and controversial products that cater to thrill-seeking consumers.
