Nike is releasing the next version of the Nike+ Sportband, their high tech training assist tool. The Nike+ Sportband has a removable USB which can be directly plugged into your computer allowing you to download data to your system. The module also uses the USB connection to recharge itself.
Nike+ comes with support from the Nikeplus website were you can register for the various training programs. The outfit's online Nike+ Coach system will allow runners to have the information they need to appropriately train for long distance events or achieve customized goals. Apart from tracking calories burnt and distances run, the nike+ is also a great looking watch.
Key Themes Behind This Trend
- Connected Fitness Devices
- Opportunity for disruptive innovation in developing wearable tech that tracks fitness data and provides personalized training programs.
- Data Analytics for Fitness
- Opportunity for disruptive innovation in analyzing collected fitness data to provide personalized insights and recommendations for improving performance and achieving fitness goals.
- Online Training Platforms
- Opportunity for disruptive innovation in creating online platforms that offer personalized training programs and connect users with coaches and trainers.
Where This Applies
- Fitness Technology
- Opportunity for disruptive innovation in developing advanced wearable devices and software for tracking fitness data and enhancing performance.
- Data Analytics
- Opportunity for disruptive innovation in developing data analytics tools and platforms that can analyze fitness data and provide valuable insights for individuals and trainers.
- Online Fitness Coaching
- Opportunity for disruptive innovation in creating online platforms that connect fitness enthusiasts with professional trainers and provide personalized coaching and training programs.
