Hundreds of millions of text messages were sent from cell phones around the world with congratulatory messages between December 31 and January 1. On the 27th of December, Verizon had predicted there would be over 300 million texts sent by their clients alone.
It's so much easier now the text message than to call. You can let loved ones know you're thinking of them without getting into expensive calls. It's aurally practical; with loud fireworks, phone calls are near impossible. It's affordable; texts are way cheaper than calls. It's time efficient; sending texts out singularly is faster and easier than a phone call, email or card. Those with phones who allow it can even super-charge those attributes by writing one message and sending it out as a mass text.
But, above all, it's another indicator of how much more impersonal our contact with others is. The inauthenticity, the effort, the willingness to devote a certain amount of time, money and energy on expressing our care for those we love.
Key Themes Behind This Trend
- Texting Overtakes Calls
- The trend of people preferring to text instead of calling presents opportunities for innovative messaging apps and telecommunication companies to create new texting features.
- Affordable Texting
- The trend of people choosing texting over calling due to lower costs provides an opening for affordable wireless plans that prioritize texting over calling.
- Mass Text Messages
- The trend of people sending mass text messages presents opportunities for businesses to provide easy-to-use group messaging platforms that enhance communication between teams.
Where This Applies
- Telecommunications
- The telecommunications industry can capitalize on the texting trend by creating new messaging features that prioritize texting and improve user experience.
- Wireless Services
- Wireless service providers can create affordable plans that prioritize texting over calling to appeal to a wider range of customers.
- Business Services
- Enterprises can create group messaging platforms with advanced features to enhance communication and collaboration between team members.
