Everyone is doing it, you know you want to too! Old school colorways are the way to play the game this year, and it is hitting the kicks you wear. The New Balance 996 gray/black/yellow make being comfortable and cool easy.
The shoes pair a super soft suede upper, with mesh panels and New Balance’s ENCAP stability, all rolled into one. The bold color mix is reminiscent of all those great things you used to wear as a kid. Check out the gallery for more of the New Balance 996.
What's Driving This Trend
- Old School Colorways
- Disruptive innovation opportunity: Create retro-inspired products that incorporate bold color combinations.
- Comfort and Style
- Disruptive innovation opportunity: Develop footwear that combines soft materials, breathable features, and stability technologies.
- Nostalgic Fashion
- Disruptive innovation opportunity: Revive vintage aesthetics in contemporary fashion designs.
Who This Affects Most
- Footwear
- Disruptive innovation opportunity: Introduce innovative materials and technologies in the production of sneakers.
- Fashion
- Disruptive innovation opportunity: Explore retro and nostalgic themes in clothing and accessories.
- Sports Equipment
- Disruptive innovation opportunity: Create sports gear that combines style, comfort, and performance.
