Online Dating Beauty Upgrades

Neu.de Campaign

What if I told you you that you can have your girlfriend's breasts easily enlarged without surgery? Nice, huh? And you girls can have your boyfriend lose weight within 5 days, and get his lost hair back as well!

Well, that's what the new ad campaign for neu.de, a german dating site, promises you. The print ads which were done by Saatchi & Saatchi, Frankfurt, show you before and after pictures of people with "upgraded" partners.

It's funny and witty, and I love their before-after style. The look on that guy's face with enhanced GF boobage is priceless!

Digital Body Enhancement
Opportunities for companies who create accessible and affordable beauty enhancing technologies to capitalize on increasing demand for physical perfection.
Humorous Advertising
Potential for companies to incorporate witty and humorous marketing campaigns to increase brand awareness in saturated markets.
Online Dating Innovations
Possibilities for online dating platforms to introduce unique features to stand out and attract new users.

Industries Being Reshaped

Beauty Technology
Companies specializing in non-invasive beauty treatments may benefit from incorporating digital enhancements to their services.
Marketing and Advertising
Agencies that specialize in creating humorous advertisements for their clients have an opportunity to tap into a growing market.
Online Dating
Online dating sites and apps can develop additional features, such as digital body enhancements, to differentiate from competitors and attract more users.
SCORE
4.1 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Gen X
  • Millennial (primary audience)
POPULARITY
Popularity 65%
Activity 51%
Freshness 8%

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