Mattieau Missiaen, 25, is the first artist to offer graffitist work for the new Adidas sneaker collection. Under his own label, Ndeur, however, he designs more than just casual shoes. Women won't feel bored with their shoe selection and won't have to worry about colour-coordinating their footwear -- they come in such an array of colours that they can be matched with just about anything.
"The line ranges from soaring pumps to old-school high-tops and are fashioned using a canvas of vintage leather footwear, on which he doodles street-art-inspired scenes with oil-based paints."
Missiaen has his entire brand available on MySpace under the name Ndeurr. What an intelligent and creative way to showcase artistic talent.
Key Themes Behind This Trend
- Art-inspired Sneaker Collections
- Opportunity for artists to collaborate with major shoe brands and create unique, limited-edition footwear for consumers.
- Colorful & Creative Footwear
- Demand for unique and bold footwear designs that stray from traditional styles, creating opportunity for independent shoe designers.
- Personalized & Customizable Shoes
- Growing popularity of tailored shoes that allow consumers to choose the colors, designs and patterns of their footwear, leading to potential for online customization platforms.
Where This Applies
- Fashion & Apparel
- Shoe brands can differentiate themselves by producing creative and customizable footwear as a way to appeal to consumers looking for unique styles.
- Art & Design
- Opportunity for artists to collaborate with shoe brands and create unique, limited-edition footwear designs for consumers, opening a new revenue stream.
- E-commerce
- Growing interest in personalized and customizable shoes paves the way for online platforms that allow consumers to design and purchase their own unique footwear.
