The day when moms take over the social network-osphere may be closer than we think. Telstra, an Australian communications company, has launched the Mum 2.0 Digital Makeover, a campaign meant to teach moms—or ‘mums’—about social networking etiquette on sites like Facebook.
Created in part from revealing research that over 70% of Australian mums use social media platforms and tools, the Mum 2.0 Digital Makeover includes six funny webisodes offering tips on a variety of social networking topics like adding friends (see video) and posting photos. Visit the Mum 2.0 Digital Makeover site to watch more of the webisodes!
Key Themes Behind This Trend
- Mum 2.0 Digital Makeover
- The concept of creating digital makeovers and social network-osphere education ensuring that citizens are well trained to take over social media platforms.
- Social Networking Etiquette
- The trend of creating social networking etiquette to ensure that people are well-prepared before logging onto social media platforms.
- Mum-centric Marketing
- A trend of increasing marketing to moms, as more than 70% of Australian moms use social media platforms.
Where This Applies
- Telecom Industry
- Telstra, an Australian communications company, has launched the Mum 2.0 Digital Makeover campaign that teaches moms about social networking etiquette.
- Marketing Industry
- Marketing industry could benefit from promoting and offering courses teaching social networking etiquettes to mums to attract the vast number of moms using social media platforms.
- Education Industry
- The education industry can consider developing a curriculum to teach social networking norms and etiquettes to promote responsible behaviors among students.
