This new PSA by MTV Switch takes an unusual approach at promoting water conservation by encouraging people to urinate in public.
Come to think of it, describing the approach as "unusual" might be a bit of an understatement.
The PSA, which is entitled "Slash," consists of a montage of people urinating in public places set to the track "Miserere Mei" composed by Bouwe Dykstra. The ad ends with a messaging asking you to save water by flushing less.
The spot was created by Ogilvy Advertising London. It will run online and in cinemas across Europe. The unorthodox PSA spot is deemed unsuitable to the American public's taste.
What's Driving This Trend
- Unconventional Water Conservation
- The use of unorthodox and unexpected methods to promote water conservation, such as public urination.
- PSA Montage Ads
- The creation of ad spots that use montages of people to promote messages, such as the MTV Switch 'Slash' PSA.
- Public Awareness Campaigns
- Development of campaigns that aim to bring public attention to water conservation through bold tactics, such as urine-based water-saving techniques.
Who This Affects Most
- Advertising
- Advertising agencies have the opportunity to create bold and unconventional ads spots to grab the public's attention for important issues, such as water conservation.
- Media
- Media outlets have the potential to push the boundaries with their content in conveying important messages to their viewers, such as the MTV Switch 'Slash' PSA.
- Environmental Advocacy
- Organizations and people who advocate for environmentally conscious practices have the potential to create memorable campaigns and tactics to promote behaviors that are good for the planet.
