Melissa Carter of Worn Revolution has created this collection of vests to memorialize Michael Jackson, and his contributions to fashion and music.
The denim vests feature different vintage photos of Michael Jackson, with the years of his birth and death date displayed in memory.
After Michael Jackson’s untimely passing last week, fans in every industry have been paying tribute to the King of Pop. Check out some more examples below.
Implications - Any company in search of a memorable or lasting product would be wise to invest in products that reference important cultural touchstones. By attaching the brand name to a significant societal event, the company creates a lasting connection between an important pop culture phenomenon and their brand.
Why This Trend Is Growing
- Memorial Fashion
- The trend of creating fashion pieces that pay tribute to cultural icons presents opportunities for companies to invest in lasting and memorable products.
- Vintage-inspired Apparel
- The use of vintage photos and designs in apparel collections provides opportunities for companies to tap into nostalgic feelings while creating new pieces for consumers.
- Pop Culture Tributes
- Companies can create lasting connections with consumers by investing in products that reference significant pop culture events and icons.
Industries Being Reshaped
- Fashion Industry
- The fashion industry can capitalize on the trend of creating memorial fashion pieces and vintage-inspired apparel collections to create lasting and meaningful products.
- Music Industry
- The music industry can incorporate the trend of creating pop culture tributes into merchandise collections, further connecting fans to their favorite artists and bands.
- Marketing Industry
- The marketing industry can utilize the trend of referencing cultural touchstones to create brand recognition and loyalty among consumers.
