Quick, book a flight to Kenya, the ancestral home of President-elect Obama, to grab a thousand of these $30 phones. Forget that they don't work in the U.S., people will go nuts for these.
Mi is a handset vendor in Kenya and designed the phone with Obama colors and his campaign logo. The Mi Obama phones are available at Fone Xpress, Phonelink and other retail outlets in Kenya. Over 1,000 phones have been sold in Nairobi already.
Implications - This presidential phone will mark Kenya as a distinctive moment in their history. The Mi-Obama Phone is relatively inexpensive and designed with the Obama campaign colors. The phone is available from several providers with 1,000 already in circulation.
What's Driving This Trend
- Presidential-themed Products
- There is a market for products that are designed with presidential logos and colors to mark distinctive moments in history.
- Affordable Technology in Emerging Markets
- There is an opportunity to provide affordable technology to emerging markets that cater to the local population's needs and interests.
- Nostalgia-driven Marketing
- By tapping into nostalgic moments in history, companies can create products and marketing campaigns that resonate with consumers.
Who This Affects Most
- Consumer Electronics
- Consumer electronics companies can explore opportunities to design products that cater to emerging markets and localized preferences.
- Mobile Network Providers
- Mobile network providers can offer affordable data and voice plans to customers in emerging markets to expand their customer base and increase revenue.
- Marketing and Advertising
- Marketing and advertising firms can leverage nostalgic moments in history to create campaigns that resonate with consumers and drive sales.
