Whilst totally cringeworthy - this film is still of interest and has got ridiculous amounts of press coverage in the UK in all papers and on all news channels. I guess if its not amazing, it needs to be really bad to get massive amounts of coverage.
William Wordsworth's 200-year-old poem celebrating the Lake District was set to rap music by a red squirrel called MC Nuts, and posted on You Tube. It was released by Cumbrian tourist bosses to try and lure young people to the district.
MC Nuts, is the Lake District's Red Squirrel mascot whilst Daffodils is one of England's most easily recognised poems.
Dont watch it for its artisitc qualities, its an example of how truly awful films can get massive coverage hits due to YouTube - a bit like cheddar vision also on this site I guess.
Lets leave the final words to the PR brains behind the film
Key Themes Behind This Trend
- Tourism Marketing with Humor
- Using humor and catchy raps to promote tourism can be a disruptive approach to traditional marketing strategies.
- Social Media Viral Campaigns
- Creating funny and cringeworthy videos with potential to go viral on social media is a disruptive opportunity for marketing and advertising.
- Incorporating Mascots in Marketing Campaigns
- Using mascots and characters to promote tourism destinations can be a new and effective way to engage with target audiences.
Where This Applies
- Tourism Industry
- Tourism boards and companies can utilize humorous and viral videos to promote destinations to a wider audience.
- Marketing and Advertising Industry
- Using untraditional marketing strategies with humor and engaging characters can disrupt the industry and grab consumer attention.
- Media and Entertainment Industry
- Creating viral videos with catchy music and engaging characters can appeal to younger audiences and provide new opportunities for media and entertainment companies.
